Golf is shifting its target audience to appeal to whom?

The correct answer indicates that golf is shifting its target audience to appeal to entire families, which reflects a strategic move towards inclusivity and accessibility in the sport. This change suggests that golf is recognizing the importance of engaging a diverse demographic that includes adults, children, and even teenagers. By catering to families, the sport can cultivate a more engaging environment that encourages family participation and interaction. This trend aligns with efforts to grow the game by making it more inviting to younger generations, which can help foster a lifelong love for golf within families.

In the context of the other options, targeting high-income individuals focuses narrowly on a specific economic demographic, which may alienate potential players who do not fit that profile. While appealing to children only seems valuable for developing young talent, it overlooks the importance of involving parents and family units as a holistic approach to growing the sport. Similarly, targeting solely senior citizens may limit the audience and participation levels, as this demographic alone cannot sustain the sport's growth. By aiming at entire families, golf is not only broadening its appeal but also nurturing future generations of players.